University Project: FyraEss Rebranding

University Project: FyraEss Rebranding

Year

2018

Deliverables

New brand name
Logotype
Business card
Stationary
Product labels
Web design
Social media strategy

FyraEss

FyraEss is a brand that sells ointments to people and animals. This brand is famous for their allround (multifunctional) horse and dog ointment. The goal with this project was to rebrand FyraEss to compete better with their competitors in the market.

Logotype

This logo is symbolic to the brand’s name and the products’ form and function. It has the shape of a pine cone while also outlining the shape of a drop, as all products are close to liquid form, from oils and shampoos to creams. The cone can be associated with the forest and the outdoors, which is a friendly and approachable image. It doesn’t claim an organic identity but implies a respectful affiliation with nature as a source and inspiration – partly linked to the finished product, as well as its purpose; the products are intended for the nurturing of the animal, and an aid to the active and outdoorsy lifestyle of the customer and her best friend.

Business cards

Stationary

Labels

Website

Homepage

Website navigation

Product grid

Product page

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