New brand name
Social media strategy
FyraEss is a brand that sells ointments to people and animals. This brand is famous for their allround (multifunctional) horse and dog ointment. The goal with this project was to rebrand FyraEss to compete better with their competitors in the market.
This logo is symbolic to the brand’s name and the products’ form and function. It has the shape of a pine cone while also outlining the shape of a drop, as all products are close to liquid form, from oils and shampoos to creams. The cone can be associated with the forest and the outdoors, which is a friendly and approachable image. It doesn’t claim an organic identity but implies a respectful affiliation with nature as a source and inspiration – partly linked to the finished product, as well as its purpose; the products are intended for the nurturing of the animal, and an aid to the active and outdoorsy lifestyle of the customer and her best friend.