University Project: Branding

University Project: Branding

Year

2017

Deliverables

Logotype
Business cards
Envelope and letterheads
Labels
Dieline and boxes

Maya Ives

Maya Ives mother is American and her father is from Sri Lanka, but Maya herself was born and raised in Bromma outside Stockholm, where her parents moved before Maya was born. From an early age Maya developed an interest in design and clothing and as a teenager she began to sew. In recent years she has studied at the School of Textiles in Borås, and during her training, she became aware of sustainable textile production and fair trade. This was the start for her idea of a line of classically cut ecolgical shirts of highest quality. The shirts have a cool, neutral design and is primarily intended to be used together with a suit. The shirts have been praised for their pure expression and Ives attention to details.

Logotype

This is the main logo that represents Maya Ives fashion design collection for man shirts. Logo was inspired by elephant. Symbolic elephant meaning deals primarily with strength, honor, stability and patience, among other attributes.  Maya Ives company logo was created with the idea that it should look manly, but also represent women as a designer of the shirt – that is why the flower in the elephant ear was included.

Business cards

Business card - front
Business card - back

Envelopes and letterheads

Labels

Dieline and box

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